Fanola | Milano Pride 2022

Fanola supports the Milan Pride 2022: increasingly more inclusive creative hairstyles

The colourful professional haircare brand renews its commitment to the values of Diversity & Inclusion by supporting the association at Milano Pride 22.

Freedom of expression, creativity, character, and joie-de-vivre. Fanola has always promoted these principles, including another form of beauty, i.e. inclusivity.

Inclusive beauty and diversity are in fact two of the fundamental principles underlying the brand identity. It is no coincidence that at Milano Pride 2022, the colour power professional haircare brand has decided to join the event by supporting the Italian Association as Partner Ambassador, a first tangible step towards a more structured path that will see Fanola engaged in activities and initiatives to stand for social responsibility rights.

The Milan Pride 22 is a great opportunity for Fanola during the day dedicated to LGBTQIA+ rights. A new opportunity to take the front line and follow up on a past dotted with many projects supporting the theme of inclusivity and, more generally, social responsibility.

On the 2 July a new chapter will open in the brand's Social Responsibility journey, with the aim of sharing personal freedom with its community. Using colour, Fanola supports and promotes this message and has also done so in the past with the campaign to support the launch of ColorZoom, the new line of professional colouring creams that gives maximum performance in just 10 minutes, offering clients the chance to dismantle what is usual and customary and allowing anyone to choose their own shade in the world.

Then, a second chapter followed, Human Colors, which is about, in an even more inclusive form, the meaning of colour, which is part of the brand's DNA, and 'mixes' it with the more human part that characterises each of us.

Embracing the values of Pride is a natural consequence for a brand that, since its foundation, has enhanced the beauty of every individual in a transversal, unconventional way, conveying a strong message of positivity, diversity and multiculturalism.

Colour, creativity and sharing: The brand rests on its DNA and resources to support the values that every community should be able to rely on, to reiterate the message that vitality, respect, inclusion and diversity will always be an asset to be protected and preserved, irrespective of any trend.

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